Cooperative Insights, a cooperatively owned market research organization founded in 1998 by North Carolina's electric cooperatives, provides tactically actionable market research and intelligence to electric cooperatives throughout the United States. Our core competencies focus on member satisfaction, engagement and strategic market planning.
National Survey On The Cooperative Difference
Join our 2023 effort to gain member feedback and discover your cooperative’s strengths and improvement opportunities!
Front Porch Forums
A qualitative online marketing research online community discussion group
News & Features
Wednesday | April 13, 2022
Want to Know What Your Members are Thinking? Join the 2022 National Survey on the Cooperative Difference Today!
Now, more than ever, your cooperative faces a growing list of challenges, including shifting member demands, new technologies, and increasingly string...
Wednesday | April 13, 2022
Trends & Tactics Report Reviews Co-op Member Perceptions in 2022
Touchstone Energy® recently released a brand new report called “Trends & Tactics: Understanding Member Perceptions and Needs to Power Engagement.” Pre...
Wednesday | April 13, 2022
Inaugural Broadband Survey Launches this Month; Customers to Provide Key Insights on Satisfaction
More than 85 years ago, rural communities lacked access to electricity and its promise of opportunity. That same challenge – the absence of opportunit...
Wednesday | April 13, 2022
Welcome Callaway King to the Team!
Cooperative Insights announces the addition of Callaway King to the Cooperative Insights team as Marketing & Research Coordinator.