TSE Services announces the retirement of Tom Laing, Vice President, Research and Member Insights at the end of December 2020. While your core TSE Services team of Lorrie Gallego, Audrey Gould, Laura Parker and Scott Saff will remain the same, we are pleased to announce the addition of Kristie Aldridge, Director of Strategic Communication & Marketing for North Carolina’s Electric Cooperatives and TSE Services , who will now lead the team.
For over 30 years, Tom has devoted his career to the electric cooperative program, strengthening member loyalty and engagement by providing cooperatives with strategic planning services and actionable insights from TSE Services’ various market research activities. He has led our team to develop and administer sophisticated market research tools for tracking member preferences and building roadmaps to improve member satisfaction for distribution and G&T co-ops nationwide. We are grateful for his dedication and leadership and wish him well in his retirement.
In her expanded role with TSE Services, Kristie will leverage her cooperative communications and marketing background, working with the TSE Services team to grow market research services that enhance engagement between cooperatives and members in a rapidly changing energy environment. Kristie represents North Carolina co-ops as a member of the Touchstone Energy Regional Members group and previously served on Touchstone Energy’s Brand Strategy Committee. She is also an active member of the G&T Communicators group.